The Biggest Challenge Facing Dentists
In a word: Trust! As a dentist-turned-marketer, I am starting to look at dentistry and dentists from a very different point of view: that of the client. The people who don’t speak ‘dental-ese’, who don’t have a tertiary education in dentistry, and yet who have to somehow make sense of our craft and how it applies to them… What I hear and read is that people have trust issues with dentists! In a nutshell, they sometimes don’t believe us. They are often suspicious of what we have just diagnosed. They need time and energy spent with them to convince them of...
Read MoreThe Benefits of Having a Practice Website
Let’s just look at some of the benefits of having a website for your practice: Your website can be kept completely up-to-date. You can introduce a new staff member, adjust your opening hours on a whim, announce a recently purchased piece of equipment or recently learned technique, or share news and views about your practice or dentistry in general You can provide unlimited information about your Dental Practice and what it has to offer You can introduce yourself and your staff to the visitor: the can ‘get to know you’ even before they meet you. This can be very powerful, because people...
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Jacki Kearslake BDS
I love talking to other Dentists about the online promotion of their Dental Practices, and I’m happy to answer any questions you might have about the process!
You might be ready to get started... or you might still not know whether this is a path you want to travel. Either way, give me a call, and let’s talk about your unique circumstances...
There’ll be no hard sell: no obligation to do business with me... just some good advice from a colleague who wants to make sure that Australian Dentists get the right information when it comes to marketing their practice on the internet.
Talk soon!
Jacki Kearslake BDS
(University of Adelaide)