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IMPORTANT: Time To Update Your Google Analytics Data Retention Settings

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As of Friday, May 25, Google will begin to reduce the amount of data it stores in Google Analytics accounts. Currently, it stores data for all time, but as of May 25, unless you tell Google otherwise, it will delete all data older than 26 months.
If your historical data is valuable to you (it should be!) then there is a simple way to let Google know that you want to retain it.
  1. Log into Google Analytics at analytics.google.com using the appropriate Google profile email and password (the one you used to set up your Google Analytics account)
  2. When you arrive, you’ll see a bright yellow banner at the top telling you that you have an opportunity to update the settings. If it hasn’t already been done, you’ll also see a pop-up with options. Currently, the default is to retain data for 26 months.
  3. Click on the drop-down menu arrow and select the last option “Do not automatically expire”.
  4. Click the button to save your changes, and you’re done!
If you don’t see a pop-up, it means someone else in your organisation has already taken care of the update. To check your settings (and adjust if necessary):
1. In your Analytics Dashboard, click on the orange Admin link in the lower left column. You’ll see three columns of information: you’ll need to look at the middle column, “Property”. Click on the third item, “Tracking Info”.

2. The Tracking Info menu will open up: click on the “Data Retention” link (third one down).

3. Check that your Data Retention setting is “Do not automatically expire” (or whatever your preference is). Keep the “Reset on new activity” option set to ON. Click the “Save Button” if you have made any changes.
You can read more about Data Retention by Google here: https://support.google.com/analytics/answer/7667196?hl=en&utm_id=ad
If you run into any trouble, the Dental Web Strategies team is here to help!

Update Your Business Hours For Easter 2018

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Easter is almost upon us! With any luck, you’ll be looking forward to either

  • a four-day weekend, filled with just the right balance of time with loved ones and alone time, rest and fun, or
  • a weekend of service, taking care of those in your community who experience dental emergencies during the break.

Whether you are planning to close your office, or make yourself available to those in need, your community and Google want to know your public holiday business hours.

Did you know that you can (and should) update your holiday business hours on your Google My Business page? This allows people in your community to quickly and easily find out whether you are open for business or closed this long weekend.

I’ve made a quick video to explain more. [Read more…]

SEO Malpractice Report – May 10, 2016

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Another example of SEO Malpractice done recently for a dentist in New South Wales. Please read this cautionary tale, and check your SEO Agency’s practices. You should be able to expect your Agency to be transparent with you about what they are doing, and their work needs to comply with Google’s guidelines at all times.

>sigh<<

I’m reviewing some SEO work that a very well-known agency had recently been doing for a dental practice in NSW. It was such an outrageous example of SEO Malpractice, I really felt I had to share it. [Read more…]

Dental Marketing Expert: A Bold Claim

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A cartoon figure claiming to be a Dental Marketing Expert“I’m a Dental Marketing Expert”.

These aren’t words you’ll ever hear from me.

Maybe that’s a mistake on my part. Maybe that means that other folk who claim they are “the dental marketing experts”, “the best dental SEO company in Australia”, and “Australia’s leader in dental websites” will attract all the attention from dentists who are looking for help with their online marketing.

Even after so many years working alongside dentists, helping them with their online visibility, unraveling the mayhem caused by other agencies and consultants and always striving to point them in the right direction (which isn’t always the path of least resistance), I have an aversion to the puffery of claiming such a moniker.

Maybe it’s the dentist in me…

Australian Dentists Don’t Claim To Be “The Best”

In our profession, dentists generally don’t claim to be “the expert”, “the leader”, or “the best”. At least, they’ll never say this in front of their colleagues: it’s not a popular stance to take amongst professionals. [Read more…]

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