When many of the Australian dentists I have worked with decide to take the leap onto the internet, they suddenly find themselves on a steep learning curve! They discover that their journey online doesn’t begin and end with a brand new dental practice website- they soon learn that pushing the ‘Go Live’ button on their website doesn’t bring a stream of new patients automatically. [Read more…]
Is SEO Automatically Done To Your Website?
What many Dentists don’t realise is that SEO is not always done automatically or done well by their Web Designer. Some Web Designers have no idea how to do it, or have not kept up-to-date with what SEO techniques are working in 2011. Even if a site was optimised On-Page as it was built, without ongoing attention to On-Page and Off-Page SEO factors, rankings often end up being very low. [Read more…]
On-Page Factors for SEO
Here are some of the On-Page Factors that your Web Designer or Webmaster should be applying to your site.
- There must be good site structure, easy to navigate for visitors and Google-bots.
- Good use of keywords and key-phrases (search terms) relevant to dentistry, both within the content and in the coding behind each page
- External links going only to quality sites
- Fresh and relevant content regularly added to your site
- Your Practice Website content should be original– great chunks of copied text on your site will not give you any ‘ranking points’ at all.
- It is best that the site does not use Flash or Frames
Older websites (Aged Domains) or sites with higher Page Ranks (recognized authority) tend to rank higher
The Benefits of Having a Practice Website
Let’s just look at some of the benefits of having a website for your practice:
- Your website can be kept completely up-to-date. You can introduce a new staff member, adjust your opening hours on a whim, announce a recently purchased piece of equipment or recently learned technique, or share news and views about your practice or dentistry in general [Read more…]
Australian Dentists!
Need More New Patients From The Internet?
Welcome to Rainmaker. This is a sample post to get you started on your journey. Don’t forget that your headline is the most important aspect of writing a great post, and getting readers to read your opening paragraph.
The first four to six sentences of your post are critical, because if you don’t hook your audience, they will get bored and click away.
What is the benefit you will provide readers that you promised in the title? Be sure to describe the signs of the problem you will offer a solution to toward the end of your post.
Use subheads to improve readability and gather interest
Here you can begin to describe the underlying causes of the problem you have the solutions to, using persuasive arguments and great storytelling, and readers will have no choice but to read more.
Subheads help readers scan your content quickly
Bullet points are helpful to keep your copy reader-friendly, and a proven standard for making a solid argument:
Tell a great story, but don’t over-write it. Be authentic!
Use internal cliffhangers to entice readers to read more.
Use a great image to make an impression on readers from the start.
Subheads draw readers’ attention to your call to action
When you provide real solutions and insights for your prospects and customers, you build trust and authority that will allow you to deepen the conversation further with an opt-in or call-to-action.
Sign up here! This is where a compelling call to action makes it clear to your readers what they need to do next to implement your solution.
Good luck!