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The Australian Paradox

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If you are a regular viewer of Lateline (or manage to catch up with it online) you might have seen the fascinating story about ‘The Australian Paradox’ in early April 2016.

The Australian Paradox: the consumption of free sugars in our country has reduced while the incidence of obesity has tripled

The paradox in the title describes the much-cited research paper that demonstrated an inverse relationship of sugar consumption versus the incidence of obesity and diabetes in Australia. That is to say, while our nation got fatter and sicker, our overall consumption of sugar over the same period of time has actually reduced.

Which must mean that sugar doesn’t make us fat and sick. QED. [Read more…]

[Continuing Education] Lifelong Learning

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I’m a lifelong learner. I just can’t help myself!

I guess all those years studying, first to get into Uni, then at Uni, and then to maintain my CPD points, are to blame. Although it could just have easily gone the other way…

Like you (assuming you’re an Aussie Dentist), I need to keep up to date with what’s going on in my industry.  And, like you, this means I need to be abreast of a quite a number of areas that could be considered specialisations in their own right.

Unlike you, the topics I study are no longer preventive dentistry, dentistry for the aged, the worn dentition or adhesive technology.

Instead, I study: [Read more…]

Dental Local Listings On Australia Day Show That Google Knows We’re Likely To Be Closed For The Public Holiday

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It’s Australia Day 2016, and Google knows that your practice is likely to be closed, and is making sure people in your location know it!

Screenshot of search term "dentist Perth" taken on Australia Day 2016

If you needed any evidence that Google is serious when it comes to making sure that users get the best possible experience from their search engine, here’s a piece that appeared today- January 26, Australia Day. [Read more…]

7 Key Learnings About Local Online Search That Apply To Australian Dentists

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The term ‘Local Search’ describes the action when someone is looking for something in a particular geographic location. Google has determined that people will frequently do ‘searches with local intent’, and has adjusted its search algorithm many times over the years to make it easy for its users to find people, places and businesses in their location of interest.

So when someone in your area is searching online for a new dental practice, you’d probably expect that your practice would be one of those that appears on page one of their search results.

Trouble is, there aren’t many positions of the first page of the search results. And if there are a lot of other dental practices nearby, there’s going to be a lot of competition for each spot.

Like organic search, local search is complex, with scores of factors influencing which practices appear, and which do not.

So what do you do when your practice is in a particular location, but it’s not appearing in local search?

There are seven key factors to keep in mind, and I’ll be discussing them here in some detail.

[Read more…]

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