SEO, or Search Engine Optimization, is the term that refers to the things that can be done to improve a website’s visibility in the search engines, especially Google. The goal of search engine optimization is to ensure your website appeals to search engine crawlers, or bots. The search engines will take note of your site and its content, categorizing it in a way that will allow it to show up in the SERPs (search engine results pages) when certain keywords are typed. For example, a dentist in Canberra would expect that their practice website would be optimised to appear for a term like “Canberra dentist”. [Read more…]
Let’s just look at some of the benefits of having a website for your practice:
- Your website can be kept completely up-to-date. You can introduce a new staff member, adjust your opening hours on a whim, announce a recently purchased piece of equipment or recently learned technique, or share news and views about your practice or dentistry in general [Read more…]
Need More New Patients From The Internet?
Welcome to Rainmaker. This is a sample post to get you started on your journey. Don’t forget that your headline is the most important aspect of writing a great post, and getting readers to read your opening paragraph.
The first four to six sentences of your post are critical, because if you don’t hook your audience, they will get bored and click away.
What is the benefit you will provide readers that you promised in the title? Be sure to describe the signs of the problem you will offer a solution to toward the end of your post.
Use subheads to improve readability and gather interest
Here you can begin to describe the underlying causes of the problem you have the solutions to, using persuasive arguments and great storytelling, and readers will have no choice but to read more.
Subheads help readers scan your content quickly
Bullet points are helpful to keep your copy reader-friendly, and a proven standard for making a solid argument:
Tell a great story, but don’t over-write it. Be authentic!
Use internal cliffhangers to entice readers to read more.
Use a great image to make an impression on readers from the start.
Subheads draw readers’ attention to your call to action
When you provide real solutions and insights for your prospects and customers, you build trust and authority that will allow you to deepen the conversation further with an opt-in or call-to-action.
Sign up here! This is where a compelling call to action makes it clear to your readers what they need to do next to implement your solution.