The term ‘Local Search’ describes the action when someone is looking for something in a particular geographic location. Google has determined that people will frequently do ‘searches with local intent’, and has adjusted its search algorithm many times over the years to make it easy for its users to find people, places and businesses in their location of interest.
So when someone in your area is searching online for a new dental practice, you’d probably expect that your practice would be one of those that appears on page one of their search results.
Trouble is, there aren’t many positions of the first page of the search results. And if there are a lot of other dental practices nearby, there’s going to be a lot of competition for each spot.
Like organic search, local search is complex, with scores of factors influencing which practices appear, and which do not.
So what do you do when your practice is in a particular location, but it’s not appearing in local search?
There are seven key factors to keep in mind, and I’ll be discussing them here in some detail.