Ever wondered why you sometimes open up Google and see a fancy search box rather than the usual Google-branded one? What you’re seeing are ‘Google Doodles’. You’ll usually see them on significant days- holidays, celebrations and anniversaries- the latter often related to famous artists, scientists and pioneers. [Read more…]
On September 15, 2015 WordPress announced a security and maintenance release 4.3.1. This is a security release, and WordPress advised all users of its software to update their core software immediately. This is important if your Dental Practice’s website is built with WordPress. You can read about the update here:
I firmly believe that the best dental websites are the ones which are infused with the practice’s personality, so I was excited to see this article by Entrepreneur-dot-com’s Pratik Dholakiya: “The 3 Elements Of An Irresistible Blog, Regardless Of Your Budget“. In it he outlines the most important elements that your website’s blog should have, written from the point of view of the business who isn’t willing or able to invest the time or money required to do anything fancy. [Read more…]
Let’s start with a definition of NAP…
Simply put, this acronym stands for Name, Address and Phone number which are the three most important defining pieces of information about a practice. Your own practice’s NAP will be found in many places across the internet:
- Your website
- Your Google My Business Page
- Your Facebook Business Profile
- Other social profiles
- In online directories such as the Yellow Pages and StartLocal
- Possibly on websites of businesses you are associated with in some way (through sponsorship, volunteer work, media stories)
Why Is NAP So Important?
Obviously this information is important as it allows prospective new patients to find and make contact with you.
But NAP has another very important function: it provides Google with trusted, third-party signals that demonstrate that your practice is a real business. While you obviously have full control over the information you put on your website and social profiles, you don’t control the directories, some of which have strict verification processes to ensure your information is from a bona fide business. Your NAP information (also called a ‘Citation’) should therefore be listed in as many relevant and trusted business and professional directories as possible as part of your marketing strategy. [Read more…]
Have you been noticing changes in the Google Local listings recently? We sure have, and it’s not just us here in Australia! There’s a buzz (and a great deal of hair-tearing) coming from Local Search forums all across the world about the weirdness that continues in Google Local listings. [Read more…]