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You are here: Home / Google Local / Dental Local Listings On Australia Day Show That Google Knows We’re Likely To Be Closed For The Public Holiday

Dental Local Listings On Australia Day Show That Google Knows We’re Likely To Be Closed For The Public Holiday

January 26, 2016 by Jacki Kearslake

It’s Australia Day 2016, and Google knows that your practice is likely to be closed, and is making sure people in your location know it!

Screenshot of search term "dentist Perth" taken on Australia Day 2016

If you needed any evidence that Google is serious when it comes to making sure that users get the best possible experience from their search engine, here’s a piece that appeared today- January 26, Australia Day.

On this page are screenshots (sadly both taken after usual closing hours- it IS a public holiday after all!) of the local results for the searches “Dentist Sydney” and “Dentist Perth”.

You may have noticed that the local listings currently highlight the opening hours of each business (by indicating when the business will open. So early in the morning you might see a local listing saying “Opens at 8:30am” , and a search at lunchtime might be greeted with the information “Open Until 5:30pm).

But of course, today is a public holiday across Australia. Most dental practices are closed today.

And Google’s local algorithm clearly knows this.

Screenshot of Google search "Dentist Sydney" on Australia Day 2016

Look at the top of the listings, just below the map. Google’s algorithm has inserted a note (in a cheerful amber colour, the international indicator that one should be alert):

Australia Day might affect these hours

This tells us a couple of important things about Google’s Local Algorithm:

  1. Google continues to tweak it so that it’s as helpful as possible to users of its search engine
  2. Your business hours are clearly considered to be important

What Should You Do About This?

  1. Make sure your business hours are clearly visible on your website
  2. Make sure your business hours are kept up-to-date
  3. Make sure other websites (especially online business directories) also have up-to-date business hours for your website
  4. To make your business hours crystal clear to Google (and other search engines), have your webmaster or developer mark them up using “Schema”.

Filed Under: Google Local

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Dentists often confide in me that they find the whole online marketing caper to be frustrating, exasperating and, on occasions, overwhelming.

There are so many moving parts. So many conflicting opinions. So many things to take into consideration.

This is where dentists seem to run into trouble. They put their trust in a digital agency or marketing consultant, only to discover that they end up paying more money than they needed to, or have been trapped into something that will cost them a lot to get out of, or they don’t seem to be achieving their expectations.

That’s where Dental Web Strategies comes in.

Our primary purpose is to help Australian dental practice owners and managers to understand online marketing and to do theirs effectively. We’re on your side: we make sure we stay abreast of best practices in all areas of online marketing so that we can pass this knowledge on to you, and help you make the best possible decision about your online visibility.

To learn more, click here

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