Google is Australia’s most popular search engine, so it’s important to understand how it works. The great thing about Google is that it offers plenty of free resources to help!
Here’s a list (with links and a reason why you should follow them) to the Google resources that are most relevant and helpful to Australian Dental Practices.
How Search Works
An animated explanation of the process of search, and what Google does to make their search magic happen. This is a brilliant top level explanation of the process, and very easy to understand. It also emphasises the fact that Google does not like or tolerate spam.
Tools You Should Be Using
Google Search Console (Formerly Google Webmaster Tools)
Google Search Console
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Formerly “Google Webmaster Tools”, Google introduced the new branding in mid-2015. This video explains how Google Search Console can benefit website owners. Definitely worth watching and definitely worth hooking your site up to gain all the benefits. (Need help with this? Visit THIS page).