When promoting your practice online, the key is NOT to put all your eggs into one basket, as Sue Cockburn says in her great post on Social Media Today. You can read that post here.
Online Marketing for Dental Practices- A Balanced Portfolio
While Facebook seems like a great place for your Dental Practice to have a presence right now (and I would totally agree with you!) you mustn’t forget how critical it is to simply have a great website that is informative and pleasant to visit for Real People, and that the Search Engines will rank well. Sue’s penultimate paragraph says it beautifully:
For most small businesses, having a well designed and regularly updated website is a no-brainer. Although not everyone is on Facebook, in today’s world most of us research online when looking for information about a business – 68% of us according to NielsenWire.
Australian Dental Practices need to be visible on the internet, and it is a great strategy to first develop your website to be so informative and educational that the Search Engines show it to people searching for your location and service keywords. Your social media strategy should support this- and this will become increasingly important in the future.