An amazing piece by Google: “How Search Works”. This is an interactive infographic, filled with facts about the process of searching the 30 trillion pages on the internet for the information most relevant to the searcher.
Keep in mind that the quantity of pages on the internet grows every day- and not just as new websites go up. By writing this post today, I’ll be adding a new page to the web. Google will discover and index this page, and it will be assessed to determine its relevance to various search queries.
It’s really mind-blowing stuff.
The section on Spam is a must-read for any dentists who own a website. While we don’t like to think that a dental practice website might be considered ‘spammy’, some of them are. If your dental website contains copied content, Google considers this to be spam. If your website has lots of unnatural links from other websites (possibly as a result of a paid Search Engine Optimisation campaign), Google considers this to be spam.
I’ll be writing more about spam soon: it’s critical that you understand what seemingly innocent actions might cause your website’s rankings to plummet.
In the footer section you’ll see some information that helps to explain the vastness of the Google Search Engine: I spent 1380 seconds on the page, and in that time 53,240,400 searches were made in Google- that’s nearly 40,000 searches per second!
Great stuff, Google- keep it coming!