Does your practice need to be on Social Media to improve its visibility? The answer is almost certainly yes, and it’s important to know how to approach social to be effective and not waste time and money.
The thing is, social media platforms are still evolving, and the rules change frequently. Social platforms need to be approached with a particular etiquette, and your social community needs to be nurtured and engaged in a way that can sometimes feel counter-intuitive. It’s also really important to keep our Advertising Guidelines at the top of mind when approaching your social presence.
Can a practice do its own social media? Of course it can! But the learning curve is steep, and it’s important to choose the right staff member to take on the task. Whilst the practice owner is usually the best person to take on the role (because they know the practice and patients the best, have the right dental knowledge, understand the Advertising Guidelines and will be around for the long haul) they are often the person with the least time available. Other staff members can take on the role of Practice Social Manager, but they’re likely to need some training and support.
Or you can hire an external Social Media Manager. It’s critical that this person is not only capable of managing your social profile: they also need to understand dentistry and the regulations around our advertising well enough to ensure that you remain compliant with our National Laws and Guidelines.
How Do You Want Your Social Media Managed?
There are two options: get help with your daily management of your social media, or manage your own social presence.
Done-For-Me Social Media Management
Busy practices sometimes don’t have the time, willingness or confidence to manage every aspect of their own social presence. That’s why we’ve developed these Social Media Management Packages…
Designed as an entry-level social media package with Facebook as the focus, this package provides your Facebook Page with regular posts that will appeal to your audience. Your Facebook presence will have a strong, healthy pulse, and you’ll be able to make additional posts on your own schedule, without feeling that your Facebook Page is an online wasteland.
This package is for the practice that has more confidence in its social presence, and is ready to interact with people and other local businesses on Facebook. This is suitable for practices of all types, and particularly good for new practices or those in more competitive areas.
Our premium Social Media Managment package that takes care of much more than just your Facebook page. Each month we’ll develop high-quality, engaging and relevant content for your website, which will then become the focus of a rich social circuit that will bring people from Facebook right back to your website. We’ll further amplify your social presence with Facebook ads.
The focus of these social media packages is Facebook, because this is the most popular social platform for Australian Dentists and their patients. But we know that some practices do well on additional social platforms like LinkedIn, Twitter and Instagram: you can upgrade to multi-channel packages at any time.
Ready To Get Started?
Before we can get started, we’ll need to speak to you so that we can make sure that our social media packages are suitable for you and to give you the opportunity to decide whether we seem to be a good fit for you.
Please take a few moments to complete this application form: we’ll be in contact with you soon.