Dental Web Strategies

Online Visibility for Australian Dentists

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Update Your Business Hours For Easter 2018

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Easter is almost upon us! With any luck, you’ll be looking forward to either

  • a four-day weekend, filled with just the right balance of time with loved ones and alone time, rest and fun, or
  • a weekend of service, taking care of those in your community who experience dental emergencies during the break.

Whether you are planning to close your office, or make yourself available to those in need, your community and Google want to know your public holiday business hours.

Did you know that you can (and should) update your holiday business hours on your Google My Business page? This allows people in your community to quickly and easily find out whether you are open for business or closed this long weekend.

I’ve made a quick video to explain more. [Read more…]

Do You Want More Patients From The Internet But Don’t Know How?

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Lots of online marketing strategies that Aussie Dentists are sold

  • are not best practice and a waste of money
  • just plain don’t work anymore
  • go against Google’s rules and can attract penalties
  • are not compliant with our Advertising Guidelines

Join me and my Faculty of Online Marketing Experts for a full day where we take a deep dive into the online marketing landscape for Australian Dentists and bust all the myths, explain all the working parts and help you to formulate a strategy that will work for your practice.

Effective Online Visibility For Your Dental Practice 2014

 

You’ll watch us, step-by-step as we unravel the tangled web and give you insights that will elevate your online visibility in ways you never thought possible. And best of all, everything we share with you is current best practice and advertising guideline compliant.

What You’ll Learn In This Full Day Workshop:

  • How Australians look for and choose a dentist on the internet
  • The Advertising Guidelines, Laws and Regulations that influence what we can and cannot do online
  • Your greatest online asset is your practice website: we’ll go through a checklist of everything that you’ll need to incorporate into yours
  • Do Australian Dentists really need a blog?
  • “Build It And They Will Come” definitely doesn’t apply to your website: without a strategy to attract website visitors your website is like a billboard in the desert
  • Google AdWords, Google Local and Social Media- which works best and who should implement them?
  • If you don’t measure your website’s success, you won’t know what needs improvement: we deep dive into Google Analytics and show you what you need to watch every month
  • How to manage your online reputation
  • Scams, schemes and outrageous claim: a guidebook to avoiding the ripoffs
  • How to tailor all of this information for YOUR Dental Practice

A word of warning: There are no magic buttons here—a lot of what needs to be done to increase your online visibility and to attract new patients to your practice requires work from you and your team. But it’s well worth the work!

Details:

Date: Saturday November 15, 2014

Time: 9am – 6pm (Registration from 8:30am)

Venue: Crowne Plaza Canberra, I Binara Street, Canberra City

Price: $395

Seating: Limited to 15 people  

Be Quick- Registrations Must Be Completed By 2pm on Tuesday 11 November!

Sold Out

Coming Soon: Recordings Of The Workshop. Please leave your details here if you would like us to let you know when they are ready.

 

Business Blogging for Dentists

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iStock_000016707897XSmallI’ve got to be kidding?! Business blogging? For Australian Dentists?! That’s got to be one of the craziest notions you’ve ever heard, right?

I know you are possibly sitting there right now, scratching your head and wondering why something as geeky as blogging could provide any benefits for you and your practice. And you are also probably wondering how you’d be able to manage it, given your already impossible schedule. [Read more…]

Sample Post

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Why Magnetic Headlines Are Crucial for Your Posts

Welcome to Rainmaker. This is a sample post to get you started on your journey. Don’t forget that your headline is the most important aspect of writing a great post, and getting readers to read your opening paragraph. The first four to six sentences of your post are critical, because if you don’t hook your audience, they will get bored and click away. What is the benefit you will provide readers that you promised in the title? Be sure to describe the signs of the problem you will offer a solution to toward the end of your post.

Use subheads to improve readability and gather interest

Here you can begin to describe the underlying causes of the problem you have the solutions to, using persuasive arguments and great storytelling, and readers will have no choice but to read more.

Subheads help readers scan your content quickly

Bullet points are helpful to keep your copy reader-friendly, and a proven standard for making a solid argument:

  • Tell a great story, but don’t over-write it. Be authentic!
  • Use internal cliffhangers to entice readers to read more.
  • Use a great image to make an impression on readers from the start.

Subheads draw readers’ attention to your call to action

When you provide real solutions and insights for your prospects and customers, you build trust and authority that will allow you to deepen the conversation further with an opt-in or call-to-action. Sign up here! This is where a compelling call to action makes it clear to your readers what they need to do next to implement your solution. Good luck!

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