Dental Web Strategies

Online Visibility for Australian Dentists

Helping Australian Dentists Become Visible Online

STRATEGY . WEBSITES. LOCAL SEO. SOCIAL MEDIA.

And a whole lot of great ideas, recommendations and trainings so that you can
effectively and professionally market your dental practice online.

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You are here: Home / What We Do / Compliance

Compliance

Advertising Guideline Compliance for Australian DentistsHave you received a letter or phone call from AHPRA or your local ADA branch, alerting you to your non-compliance with our Advertising Guidelines?

It’s not a nice feeling, and the task of becoming compliant within the timeframe imposed can be daunting.

Fortunately, we’re here to walk alongside you as you make amends.

About Our Advertising Guidelines

Australian Dentistry is a regulated health profession. We are guided by various National Laws, a professional Code of Conduct, and we are required to comply with Advertising Guidelines.

Regarding the guidelines, we believe that most dental folk observe them to the letter, which is the only sensible choice in our opinion.

Others do not. Of this latter group:

  • some dentists seem oblivious that the Guidelines even exist
  • others allow themselves to be persuaded by their marketing agencies to ignore them (usually because they don’t have enough compliant advertising methodologies in their toolbox)
  • while still others seem to take some pride in their deliberate non-compliance, often referring to AHPRA as a “toothless tiger”, or words to that effect.

We’ve had dentists contact us because they’ve seen this tiger pounce! The stress this causes is intense, and it can be magnified when the practice had no idea that they were doing the wrong thing.

The Advertising Guidelines exist to protect the Australian Public from being misled or talked into treatment that they don’t need. And dental practices can definitely be marketed effectively while remaining well within the requirements of the guidelines.

You just have to know how. And we do.

We’re Not Offering Legal Advice

We’ve got many talented people working for Dental Web Strategies, but we don’t have a legal department, and we therefore can’t offer a legal opinion about your situation.

What we do have is a founder who herself is an Australian Dentist, and whose approach to online marketing for dentists has ALWAYS included an insistence in working within the Guidelines as she understands them.

Obtaining your own legal opinion is always encouraged.

We’ll Help You To Identify And Remove Non-Compliant Material, And Replace It With Material That Is Compliant And Effective

It starts with a review of your letter from AHPRA. Then, in consultation with you, we’ll conduct an audit of your website and any other platform that is likely to contain non-compliant material. Once we’ve identified all of the non-compliant material, we’ll help you to remove or modify it.

If you then need to create more website content, we can provide guidance so that you can do it yourself, or develop the content for you.

It’s best that we begin with a conversation. Use the form below to tell us a little about your situation and the best way to contact you.

Request For Compliance Assistance

Fields marked with a * are required.

Explain what has happened: when did you receive the letter, what elements have been identified as non-compliant? Please note that all information disclosed will be held in the strictest confidence, regardless of whether you choose to work with us or not.

We hate spam, so we'll never use your information for any purpose other than to contact you about this matter. We'll also never divulge any information you've shared with us with anyone else.

Confidential, Effective Help With EVERY Aspect Of Your Practice’s Online Visibility

Dentists often confide in me that they find the whole online marketing caper to be frustrating, exasperating and, on occasions, overwhelming.

There are so many moving parts. So many conflicting opinions. So many things to take into consideration.

This is where dentists seem to run into trouble. They put their trust in a digital agency or marketing consultant, only to discover that they end up paying more money than they needed to, or have been trapped into something that will cost them a lot to get out of, or they don’t seem to be achieving their expectations.

That’s where Dental Web Strategies comes in.

Our primary purpose is to help Australian dental practice owners and managers to understand online marketing and to do theirs effectively. We’re on your side: we make sure we stay abreast of best practices in all areas of online marketing so that we can pass this knowledge on to you, and help you make the best possible decision about your online visibility.

To learn more, click here

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Who We Work With

We work exclusively with Australian Dentists, Practice Managers or Practice Owners.

We prefer to work with those who are ADA Members, observe our Advertising Guidelines and LOVE helping people achieve great dental health.

To book a consultation, please click here.

News, Rants, Raves and Occasional Brilliance

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